Atarashi

₱690.00 PHP

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Sourced from the renowned tea fields of Shizuoka, Japan, Atarashi is a ceremonial-grade matcha crafted exclusively from 100% first harvest tea leaves. This early harvest ensures exceptional freshness, purity, and depth of flavor—hallmarks of truly premium matcha.

Carefully stone-ground from a blend of select cultivars, Atarashi offers a clean, vibrant profile defined by low bitterness, bright grassy notes, and a subtle fruity sweetness, balanced by mild astringency. The result is a smooth, elegant cup that is both refreshing and refined, with a lingering clarity on the palate.

Designed for traditional preparation and mindful daily rituals, Atarashi reflects the craftsmanship of Shizuoka’s matcha-making heritage — pure, balanced, and quietly complex.

Size 30g pouch 30g tin can 50g pouch 200g pouch

How To Order

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Simple. Secure. Smooth — just like our matcha. 🍃

Refined
First
Harvest

Ceremonial-grade matcha crafted from
100% early harvest tea leaves.

Vibrant, smooth, and quietly complex — a refined
expression of Shizuoka’s matcha tradition.

The Character of Atarashi

Harvested from the tea fields of Shizuoka, Atarashi is made exclusively from first flush leaves — selected at their peak for freshness and purity.

Stone-ground from a carefully composed blend of cultivars, it reveals a vivid green hue and a smooth, refined body. The flavor opens with bright grassy notes, followed by a gentle fruity sweetness and a touch of soft astringency that keeps the profile clean and balanced.

Low in bitterness yet layered in character, Atarashi finishes elegantly — refreshing, composed, and distinctly premium.